Trading Technology works equally for the users of technology and those selling into the industry. With consultants who are well versed in business policy and marketing techniques, Trading Technology is in a unique position to be able to offer advice and programs of work for organisations in either field.

Example assignments are listed below:

Customer surveys leading to a marketing strategy report for a software solution provider
A solution provider was concerned about declining market share and needed to identify new products to restore market dominance. Trading Technology delivered a market survey; targeting potential customers and discovering their key spend areas.

ASP application e-business system sales
A Russian-based software house had developed a market data distribution system that had the potential to sell into Scandinavian countries. Trading Technology was able to provide them with a strategy for a joint venture with a solutions-provider possessing established routes to market.

Customer surveys for a European bourse leading to a strategy report on order routing
A European bourse's technology group had a legacy system which needed upgrading for Y2K compliance. They needed to know whether to withdraw the service or whether to invest for its commercial survival. Trading Technology conducted a comprehensive survey of customers` needs.

Marketing strategy for a major global technology provider, selling to exchanges and clearing houses
Trading Technology helped a major technology provider to the Financial Services industry develop its marketing strategy to target exchanges, clearing houses and depositories. Trading Technology was able to formulate and deliver this rapidly, due to its consultants` extensive knowledge of the industry.

E-commerce evaluation
Trading Technology has developed methods for evaluating e-commerce and ASP start-ups as a result of its extensive work in the private equity sector. Trading Technology has completed many such evaluations for technology providers in the industry.