| Because Trading
Technology works equally for both the broking community and
for those who sell into it, we have close contacts with potential
markets. We can thus independently survey broking firms or conduct
customer surveys without revealing the identity of the commissioning
organisation. See also the IT Strategy
section.
Market testing
Research and development requires sound go-to-market planning.
Trading Technology has conducted many surveys to assess and
quantify the acceptability of new and re-launched products. Our
global network of partners can quickly and effectively provide concise
and quantifiable results directly from your target market. |